Before I founded Rewrite Beautiful I did my research. I looked around to see if there were any other company’s or non-profits doing what I wanted to do; eating disorder prevention, art, workshops, speaking engagements. Nope, not a one! What I did find though were some very inspiring projects. One of which was The Monuments of Our Hearts (TMOOH.)
TMOOH was founded by Brett Clouser. He started TMOOH because he believed that the fashion industry was in need of positive advocates for healthy body image. Brett says, “Our goal is to expand the definition of beauty. These efforts are revealed through our clothing, new media campaigns, and partnerships with non-profit organizations. We feel so strongly about this issue that we donate a percentage of our revenue to aid non-profits that successfully make an impact in the lives of those struggling with their body image.”
TMOOH donates a percentage of their profits to Girl Scouts of America for their work with their Uniquely Me campaign. I think Rewrite Beautiful should get some of that cha-ching too though, don’t you guys? ;) Haha! No pressure Brett! I talked to Brett a couple weeks ago about our two projects and he was very encouraging of all of the work Rewrite Beautiful has done through our workshops, speaking engagements, art shows and outreach (Yeah us!) I told him that I was incredibly inspired by a clothing company aligning themselves with eating disorder awareness. Eating disorders are still an incredibly taboo subject. It takes advocates like TMOOH and Rewrite Beautiful to educate people about the most DEADLY of all mental illnesses.
I love this! Not only for the eating disorder awareness that is being shared, but I have seen such a shift of entrepreneurs being community minded with their businesses! Ya’ll know how much I love ever/after who gives 25% of each garment you purchase to the charity of your choice. Now even magazines like Lifestyle + Charity are doing the same! They have promo parties and online shop around charitable giving. From pajamas , jewelry to magazine every company can incorporate charitable giving into their business. I hope this is not a trend, but simply the new “black.”
Brett was kind enough to send me a free TMOOH shirt!
And I love it! First of all the shirt says “Beauty” across the front,
cause you know I’m a BEAUTY for being so Creative, Kind and Strong! And their logo is an upside down heart.
Brett says “The heart is upside down to play with people’s heads. To question “Is that really a heart?” The same way they would question “Is that really beauty?” All in all I love my new TMOOH shirt and it definitely won’t be the last!