When you're starting a non-profit it's very much like starting a company. There are many round table discussions and darts thrown at the question, "Who are we?" "What's our brand?" "What's our product?" Who is our niche supporter?" Growing up in the non-profit world I understood that you could go two routes a.) The "look at the starving babies! Help them!" route or the b.) "Lets a build a house and hug it out!" I prefer to hug it out. I have spent a lot of time listening to non-profits talk about the dark side of man and I wanted REWRITE BEAUTIFUL to focus on the positive: Changing how girls see beauty in themselves, using Art as the vehicle to do so and building communities of girls who believe they have more to contribute to the world than what they look like.
The truth is there is a very real and dark side to the REWRITE BEAUTIFUL mission. We are established today because we saw a need in the 7 million girls in the USA alone who are currently in a great deal of pain, depression and suffering from an Eating Disorder. I was so blantantly reminded of that while I was doing some research on Google this evening. I was trying to google "How to be better non-profit" When all of the sudden I saw the defaults (What is Googled most often) with that phrase "How to be b.." You can see the phrases below.
I dont' know what this does to you, but my eyes watered and my heart sunk when I saw this. The fact that there are enough people out there Googling "How to be beautiful" and "How to be bulimic" that it defaults to this phrase just gives me a great deal of sadness and a heck of a lot of ammo for the week. I mean REWRITE BEAUTIFUL says that being "beautiful" consists of how you treat other people. Yet there are hurting people out there looking for "beautiful" in places they will never find it.
When it comes down to it, I'm not a branding guru. I don't know what's going to make any of you guys care about the 7 Million girls in the US with an Eating Disorder. I am just one person who can see a problem and do my best to make it better. I think we can all do that. I encourage you guys to notice when your eyes water and heart breaks this week and to do one little thing to make it better.
One of our favorite REWRITE BEAUTIFUL supporters is living in the last call-namesake of all brewery's and pub's "Sweet Home Alabama". Our beautiful friend Jeannette made this REWRITE BEAUTIFUL Street Art piece for her beautiful mama, Anne who lives here in Newport Beach, California. I absolutely love everything about this piece...it's placement on a tree, (Yeah tree's!) the kiss between Anne and her hunka-hunka- burnin' love son Matt (that I have a MILD crush on) and simply just what Jeannette wrote about her BEAUTIFUL mama. It take's a beautiful woman to make a beautiful woman and I can not only see, but I can read the proof that Anne is just that: BEAUTIFUL. What about you? Have you Rewritten Beautiful today?
The masses have spoken and they want some Rewrite Beautiful this summer! So we’re packin’ up our spray paint, pastels, cameras, wood and all other creative materials we can fit into a Toyota Carolla and heading out to Change how girls see beauty in themselves. This is who is taking our booty’s off of our hammocks this summer… and sending us on the Rockin’ Road Trip to: Rewrite Beautiful!
Destination A: July 6th 2010
We will be working with girls k-8th grade!
Destination B: August 11th 2010
Costa Mesa, California
We will be working with Jr. High, High School and College aged girls!
Destination C: Saturday, August 21st 2010
Street Art Party
Costa Mesa, California
We will be inviting everyone from tiny tikes to wise old artists with dreads to come and do Rewrite Beautiful Street Art together. To get the VIP invite you'll have to join us on facebook.
So I know what you’re thinking…you wanna come on our Rockin’ Road Trip to: Rewrite Beautiful….and you feel all left out….awww…don’t be sad! Here at Rewrite Beautiful we believe everyone can play a part of this cause. You can either:
Our whole goal in doing this Rockin' Road Trip to: Rewrite Beautiful is to get the word out about Rewrite Beautiful. You can do that yourself by making your own Street Art, putting it out on in public and submitting it to us to post here on our blog. To find out how check out our link Create Rewrite Beautiful Street Art
You can volunteer to come help us facilitate Rewrite Beautiful in schools. Whether you’re a teacher on Summer “Vaca” looking for a cause to make a difference with or a just a boy who has a fetish for saws and likes to cut wood into weird shapes, then you should Show BEAUTIFUL! Email us at RewriteBeautiful@gmail.com for more 411
Are you wondering, “How the heck are they going to afford to buy all of those art supplies for all of those girls who want to Rewrite Beautiful?” We are wondering the same thing too! We need a lot of help to “Supply” BEAUTIFUL art supplies to meet the “Demand” to Rewrite Beautiful. If you would like to donate to the Rewrite Beautiful cause, please send all checks to:
177 Riverside Avenue, Suite F #1110
Newport Beach, CA 92663
A little girl who will grow up knowing how beautiful she truly is , thanks you!
Check this chick out, she's only 2 years old and she's already a Street Artist! For none other than the artsyest-radicalest-cause around REWRITE BEAUTIFUL! At 2 years old she's already a revolutionary...I mean what girl wears a WHITE v-neck to do messy art? I'll tell you which one's... The REWRITE BEAUTIFUL ones...We love a girl that can get down and dirty! And run around barefoot while doing it! She's like the next Katie Sokoler! I hope sweet little Ever from ever/after encourages all you beautiful mama's out there to do some REWRITE BEAUTIFUL Street Art with the little gal's in your life this weekend and tell them what makes them beautiful! (and of course don't forget to send us your pics ;) )
Imagine that you have flown the 30 hour flight to India. You have taken the 9 hour bus ride from Hyderbad to the small town of Tenali in Andrha Pradesh, India. You are now in front of a crowd of starving, sick and desperate Indian people. You are passing out bananas and bread to small children and the thought in your head isn’t “smile and hug the children” it’s “I feel fat. I wish I didn’t eat breakfast. I want to purge.” This exact predicament is what an eating disorder does to a girl. No matter where she is or the circumstance she is paralyzed in her thoughts. She is a girl that can’t go beyond her thoughts and definitely can not help others.
This is why Rewrite Beautiful is Changing how girls see beauty in themselves. If a girl does not see the beauty in herself she can not help others to see the beauty in themselves. There are millions of girls today that are not only paralyzed from helping people in other nations, they are paralyzed from just being present for their families. There are girls who stay locked in their rooms because they don’t like the way their jeans look on them. We believe no one deserves to hidden from the world, no matter what they look like in their jeans. The world misses out when these girls are not present. This is why we are trying to create Girls that can Go and use their talents, passions and education to help others in need.
When girls are healthy and outside of their bedrooms and not obsessing about the size of their jeans they do amazing things and start amazing organizations like these:
31 Bits www.31Bits.com
Founded by: Brooke, Alli, Anna, Kallie
The Go: A mission trip to Uganda
Vision: 31 Bits works with women inNorthern Uganda. The Ugandan women make awesome jewelry that is sold here in the US. The money is sent back to the women so they can sustain their lives. 31 Bits "strives to build a loving community that cares for individuals’ spiritual, mental, emotional, and physical needs."
International Princess Project www.intlprincess.org
Founded by: Shannon Keith
The Go: A mission trip to India
Vision: IPP helps Indian women get out of prostitution by giving them the opportunity to learn a new trade, Punjammie making! These women make gorgeous Punjammies (Pajama pants made out of beautiful Indian fabric). The women once enslaved in the sex trade not only have the opportunity to support themselves with a skill and dignity, but they also are provided a place to live and to heal in body and spirit and to live lives of freedom.
Founded by: Stephanie Pallaro
The Go: A mission trip to India
Vision: iSanctuary exists to provide opportunities for girls who were formerly in the sex trade to grow, gain restoration, and eventually sustain themselves by earning an income as they reintegrate into society. Another awesome jewelry making venture...iSanctuary gives the girls the opportunity to create jewelry that is sold in the US and the profits are sent back to support them. "Education and vocational training combat one of the most significant factors that make women and girls vulnerable to trafficking and poverty." Just a little FYI: Many women in 3rd world countries go into the sex trade because they have no education thus they have no skills and selling their bodies is the only job available for them.
Iam Hope and Healing www.iamhopeandhealing.org
Founded by: Hallie Kotrla
The Go: San Diego, California
Vision: I AM is a safe and secure place for women and men who struggle with anorexia, bulimia, compulsive overeating, binge eating disorders and body image issues, as well as any associated problems related to these areas. IAM helps newly recovering ED survivors find Sober Living, Sponsors, Meetings and a community of support.
This is just a glimpse of what Girls that can Go do. It takes a ton of work to start and run organizations like these. I hope these girls inspire you to either get healthy enough to Go or support girls that Go.
On an Inspirational note: Harvest India is a non-profit organization based in Southern India that helps every person under the Indian sun in need in the name of Jesus Christ. The pastor, Suresh Kumar is visiting the US right now. I ran into him the other day. He asked me about Rewrite Beautiful, I told him about us going into schools and changing the way girls see beauty in themselves, he was excited. Then I told him that the vision is that these girls would eventually turn into women who are equipped to Go to India and serve other women. I got a classic, thumbs up from Suresh, a head nod and a “Good job man! God job!” If I do say so myself, “Right on!” I hope all of you girls know that you have something in you that you need to GO and give to others, small or big you have it to share. And I hope all you boys keep encouraging all us gals to GO and be the women we were created to be.
Happy Tuesday Beautiful People!
I gotta tell you about another Beautiful cause out there that is about Changing the Story....For those of you who are still buying you're V-necks at American Apparel...you need to stop ;) Cause theres a new kid in town with a cause!!! ever/after is a beautiful, California casual clothing brand right here in Newport Beach, CA. Besides having simply awesome baby v-necks for the kiddo's and 'rents the foundation of ever/after is "Change The Story". They donate 25% of every item you purchase to the cause of your choice. With the purchase of some basic kids clothes you can "Change the Story" in a childs life in Santa Ana, Africa or Mexico. Cool deal eh? They have kicked off a campaign asking "How do YOU change the story" and they featured REWRITE BEAUTIFUL! It's so rad that so many people are stepping up to redefine "Beautiful" and what "ever/after" looks like... Check out our story on their blog here (and send in your own BEAUTIFUL story!)
I about choked on my scalding hot latte from Kean when my friend said to me, “Why should I care about those girls with Eating Disorders? That’s not my problem. That’s their parents problem. I adore you Irvina and I will always support everything you do, but I could care less. Don't get me wrong, I think what you're doing is cool, but it’s just not relevant to me.”
I rebutted, (and sort of shrieked) “But, how can you say that?!?! You have a wife and a mom and a sister?”
He said, “Yeah, but their healthy. This doesn’t effect them or me.”
I sighed and out of the corner of my eye I saw my friends beautiful wife in the distance a confident, beautiful woman that knows she has value in all the many facets that make her “beautiful”. And then I sat up in my barstool and said,
“And THAT is exactly why you should care.”
With a smirk he said, “You have the floor my friend.”
I explained, “Imagine if your beautiful wife didn’t think she was so beautiful? What if she was constantly talking about how much she needs to lose weight, asking you to confirm her beauty and was so insecure about her physical appearance that she feared food? What if she wouldn’t eat out at restaurant with all of our friends? What if instead of spending her day rehabilitating people to health she instead obsessed about her waist line and bra size? How would that affect YOUR marriage? How would that affect YOUR life? What if your mom avoided you by constantly making excuses that she had to go to the gym and never shared some chocolate chip cookies with you? How would that affect YOU? And what if growing up one of your sisters refused to eat her breakfast, lunch and dinner? How would that have affected YOUR childhood?”
I have had a handful of people ask if REWRITE BEAUTIFUL is a religious organization I say, “Well, yes and no.” We did not file as a church or religious organization because we want to first and foremost be inclusive not exclusive. We know that Eating Disorders are universal and we want the ability to REWRITE BEAUTIFUL to be pen to everyone and anyone. But, the yes comes in where we believe that every human being is a unique creation. Every woman on this earth is someone’s daughter, someone’s sister, someone’s mommy, someone’s aunt and someone’s friend and REWRITE BEAUTIFUL knows that a girl with an Eating Disorder can’t be the unique girl she was created to be while she has a gnarly diseases taking her down.
So if you wonder, “Why should I care about THOSE GIRLS?” I ask that you think about a girl you absolutely adore...A girl who makes you smile....whose laugh is contagious... and imagine that girl present in body, but dead in spirit and I think you’ll have your answer. This is the girl I think about...
Her name is Ever. Ever played a huge part in establishing REWRITE BEAUTIFUL in that she helped the vision for it to actually take place...I used to rock her to bed when she was a newborn baby. I would look at her, this tiny person who was happy, serene and playing with my hair (when she was supposed to be falling asleep) and I just knew that I didn't want her to ever believe that she was anything less than beautiful. It's because of Ever, that I care about THOSE GIRLS? How about you? Who do you want to REWRITE BEAUTIFUL for? I look forward to hearing...
Kiss, Paint, Create!
Yes, the rumors are true! My favorite attorney in the whole wide State of California World Mr.Andreas Meyer of Gibson, Dunn and Crutcher has confirmed that REWRITE BEAUTIFUL is "By the power vested in the State of California" an official 501(c)3 Non-Profit! Heck yes! We are official! Our Non Profit Tax ID # is: 27-2688578. We are jumping for joy here at the REWRITE BEAUTIFUL headquarters! We can now bring in donations, grants and sponsors that are tax-deductible and most importantly CHANGE how girls see beauty in themselves. Check out some of our supporters jumping for joy up top! We can't wait to do Street Art with you girls and see how you choose to change the world yourselves!
xoxo, Rewrite Beautiful Woman
Hey ya'll! I've been spending alot of time networking with people and trying to get the word out there about REWRITE BEAUTIFUL. I have found that when I explain that REWRITE BEAUTIFUL is changing how women see beauty in themselves using Street Art I hear an overwhelming amount of men say, "I wish you did this for boys too. We really need it. You would be surprised how many men struggle with body image issues."
Believe me, I know the stats state that there is 8 million people in the United States suffering from an Eating Disorder, and of that number 10% are men. (It's estimated that the percentage suffering that are men is far higher, but because of the old fashioned idea that this disease strikes only women, few men come forward to find the help they deserve.) Though at this time REWRITE BEAUTIFUL has our hands full just helping women change the way they see beauty in themselves we want to do something for the "Beautiful Boys" out there. We also hope to implement some programs for the lads once we get the programs rolling for all the ladies...as the old saying goes, "Ladies first." ;)
In the meantime I'd like to give some props to some very awesome and "Beautiful" men who have helped REWRITE BEAUTIFUL over the past couple months. Without their donation of time and talents we might still be sitting on the idea and not in action. Just like women, beauty in men doesn't have to do with their bulging biceps, rock hard abs or chiseled face, BEAUTIFUL is found in the way they give of their time to charity, speak respectfully to their wives, run their business with honesty and live out their faith with humility. Yes these guys are all hansom but it’s who they are that makes them Beautiful People that we are proud to work with.
Ari Glick of StudioAG
Ari is an artistic, sweet, coveted Graphic Designer from the Bay Area and does some gnarly work for the Golden State Warriors (and he's single ladies ;) Ari was kind enough to help us hash out a temporary Rewrite Beautiful Logo while we get the Rewrite Beautiful website created. To see more of his work visit his website at www.ariglick.com/.print.html
Gary Winston of ever/after
Gary and his wife Christy are rad clothing designers in the "Purchase with a Cause" industry in Newport Beach, California. They have started a new wave of California Sufer Cool baby clothes that give 25% of their proceeds to charities around the world. Gary is currently helping us figure out the logistics of making the REWRITE BEAUTIFUL T-Shirt line. A very down to earth guy for his level of accomplishment and expertise. Check out out www.everafterclothing.com
Jeff Gideon of ROCKHarbor
I don't know anyone who meets Jeff and doesn't want to instanly be his BFF. Jeff is one of "Chief Operating Dudes" on the Communications Team at ROCKHarbor Church in Costa Mesa, CA. Jeff has helped sculpt the REWRITE BEAUTIFUL vision into something tangible that will actually change womens lives and he has put up with me and my huge Vision Boards and Run on sentences (It takes a saint!) Check out his work all over this website www.rockharbor.org
John Clanton of The Art of Manlilness
John is an Engineer/Future Pastor/Networker/Rockstar in training! This man has pulled together photographers and web designers to make REWRITE BEAUTIFUL change the way women see beauty in themselves. A deep thinker and avid coffee drinker, John reminds us to enjoy all the work that goes with this campaign. Find John on: http://community.artofmanliness.com/
Milan Rousset of Furniture From Home
Milan is an Entrepreneur and mentor extrodinnaire from Newport Beach, CA! He has helped immensely with making REWRITE BEAUTIFUL a professional and polished organization to our donors. No wonder his own business is such a success! Check out: www.furniturefromhome.com
Travis Uhl of Furniture From Home Travis is that Christian surfer dude who just ripped a wave in your face in Newport Beach, CA...he makes up for his antics by being our paintbrush counting Accountant. Travis has helped form the REWRITE BEAUTIFUL budget for the next 3 years and hashed out legal jibber jabber with our buddies over at Gibson, Dunn and Crutcher. Check out some of Travis other "bean counting" ventures at : www.furniturefromhome.com